Developing any creative marketing piece is a bit like following a recipe. You gather ingredients, make necessary preparations and follow directions. If all goes well, you’ll end up with a fantastic creation. Here are my suggestions and not-so-secret preparation tips for a successful project.
Your Content is Ready
You have an existing deck and/or all the content you wish to include in the presentation. It’s fine if there’s a page or two to fill in but if you’re missing 85% of your content, I would rather you wait until you have it. Having your assets together let’s me know you’re committed to your venture and ready to invest. If you need help with your copy, let me know.
You Have an Eye for Design
I’m thinking you do if you are here. If you created something on your own, I applaud you. You’re already ahead of the game. If you’re an entrepreneur it’s perfectly natural to do things for yourself. When it’s time to step it up, you accept that you need a professional designer – even if it’s just to add some polish and shine.
You Have a Hi-Res Logo
You don’t have to have a logo, however, if you had your logo professionally designed, you should have received a high quality vector format typically known as high-resolution or hi-res. Vector files usually end in AI, EPS, SVG or PDF. Using clean and crisp images contribute to a sharp presentation.
You Have Quality Photos
You have rights to use high-quality photos/logos you intend to include. Please DO NOT send unlicensed photos or content you are not authorized to use. Copyright infringement is REAL and very expensive. If you opt for an editable final file, you can add whatever you want. I don’t know nothin’.
You Like My Style
This is not about ego. If the style or quality of work doesn’t move you, I wouldn’t expect you to invest your money. If you like the quality but you’re unsure of the style, please send over some examples of what you have in mind. I’ll make sure what I design fits your brand.
Thou Shalt Not Be Frugal
Please don’t cram twenty paragraphs on one page because I specified eight pages in the design package. I’ll expand a deck for the greatest visual impact and readability. As much as you may have slaved over the copy, there’s a good chance no one’s reading if all the pages are filled with words.